Aaron Dee
Founder & lead developer, Dee Capital
We build software to
scale your business.
I'm Aaron Dee. I started Dee Capital in senior high school, building the official voting platform for a Miss Universe franchise before I could legally sign the contract myself. Since then, my team has shipped AI apps, mobile apps, and point-of-sale systems for growing businesses across the Philippines.
I lead every project personally and stay hands-on with the code, backed by a team that moves fast without cutting corners.
You've built the business. To grow it, you need software built around it — not off the shelf.
Aaron Dee
What clients say
Trusted by
Client work
ChoicetistaThe official voting app powering 3 Miss Universe franchises
Full-stack web platform with real-time vote counting, multi-country support, and live leaderboards — deployed across Pakistan, Egypt, and Sweden.
CaltigerLaunched on iOS and Android, reached 10,000 users
AI-powered calorie and macro tracking app — built and shipped to the App Store and Google Play, now serving 10,000 active users.
ShareTea ZamboangaReplaced spreadsheets with Ultra POS across every branch
Multi-branch point-of-sale with real-time sync, buy-1-take-1 automation, inventory tracking, and automated daily sales reports.
Matcha CaféPoint-of-sale built for daily café operations
Ultra POS running the counter — order-taking, inventory, and daily sales reports in one screen.
UrbanFarmer TVCaptured 100% of leads on its dry-run launch
AI-powered recommendation app that matches hydroponic setups to customer goals — shipped before the official product launch to validate demand.
Staffly HQA course platform built to reach 1 million Filipino remote workers
Custom LMS with video hosting, progress tracking, and certificate generation — no third-party SaaS subscription required.
Custom software built for PediaPlay Therapy Center
A custom-built solution designed around PediaPlay's day-to-day operations, replacing manual processes with a streamlined digital workflow.
What I build
Two ways I help you grow.
Point-of-Sale
Ultra POS — multi-branch point-of-sale with real-time sync, inventory tracking, and automated reports, already running counters across the Philippines.
Explore Ultra POSSoftware to go to market
Mobile apps, custom software, and agency/franchise platforms — built to ship, not just demo.
Take the 60-second quiz. Get matched. Book your session.
No forms to fill blindly — a fast, tap-through quiz decides exactly what you need before you ever pick a time on the calendar.
How it works
Every project follows the same four steps.
Scope
Fill the project quiz below — budget, team size, what you need. I come back within 24 hours with real questions, not assumptions.
Call
Book directly into the calendar. One call to align on scope, timeline, and success criteria — no back-and-forth.
Build
Weekly developer calls so you see progress in real time. You're part of the build, not waiting in the dark.
Launch
I track results after launch and keep improving. Long-term support is standard, not an upsell.
See it in action
We completely streamlined their operations
What employees say about the system
Podcasts & appearances
The Builder's Table — Ep. 7
Dee Capital's own podcast on the real stories behind building startups and software — with Daniel Zan Baltazar, Founder of Upamate.
Behind the Hustle
18yo CEO Aaron Dee talks about the origin and start of his software company.
Gen Z Developer: Building Apps for Businesses
Resource speaker for DICT Region IX & BASULTA — May 12, 2026.
Tech and Gen Z — Panel 3
Panelist at House of Yugen's Tech and Gen Z event, SMX Convention Center Manila — June 21, 2026.
New webinar: AI Implementation for Business Owners, 1hr on Zoom
Register nowBeyond the reviews
More proof from the field
“He's built a genuinely phenomenal team around him, and that team reflects real leadership, not just talent. Aaron is a founder in his own right, and proof of what Filipino talent is producing right now, in real time.”
Miguel Diaz
CEO, Staffly HQ
“Aaron is one of the best I've worked with, full stop. What sets him apart is how fast he processes information.”
Miguel Diaz
CEO, Staffly HQ
Partner with us
Let's build something
Tell me a bit about what you're building — pick one below and I'll ask a few quick questions to get you the right next step.
Start a project
Let's build.
Answer a few quick questions and I'll match you with the right scope, right timeline.